Poparazzi, a social media platform that allows users to upload "pops" of each other for a feed that resembles real life, has become one of the most viral sensations in 2021. The app's mission is to connect people in an authentic way and spread empathy, which sets it apart from other social media platforms. Poparazzi CEO Alex Ma attributes the app's success to user feedback, citing Instabug as a critical tool for gathering and acting on user feedback during the development process. With 95% of its user base under 21, Poparazzi has leveraged Instabug's in-app chat capabilities to communicate directly with users, gather feedback, and resolve technical issues. The app's rapid growth and success can be attributed to its unique approach to social media, which encourages users to be their authentic selves, and the use of Instabug as a key tool for gathering user feedback and iterating on product development.