The article analyzes the update trends in photo and video category apps, highlighting their average time between releases as 15.25 days, with most common updates occurring every six days. The data suggests that frequent updates are crucial for these apps to maintain a high app rating, with median ratings ranging from 4.5 to 4.7 across the top 10 apps in this category. The article also notes that older reviews are no longer counted equally to newer reviews on both the App Store and Google Play, providing an incentive for apps to update more frequently. Additionally, it emphasizes the importance of a healthy weekly release schedule, monitoring customer feedback, planning major and minor updates, and adjusting to a mobile team's capacity as best practices for updating photo and video category apps. The article concludes by highlighting Instabug, a mobile-first platform that can help improve app stability, performance, and user experience throughout its life cycle.