The top-grossing apps release new updates every two weeks, which plays a key role in expelling app errors and fixing bugs. However, frequent updates can annoy users, while infrequent releases risk lagging behind competitors' feature improvements. Release management is crucial to strike a balance between these extremes. Assigning project managers for every release can help ensure successful execution, as they oversee the project's overall success and free up product managers to focus on strategy. A project manager can coordinate tasks, foresee blockers, manage resources, communicate with stakeholders, and document each step in the process. Defining success and measuring it with KPIs is essential, and using Apdex to measure the user experience is a recommended practice. Creating a checklist based on the release plan helps monitor progress and identify blockers. Planning release trains carefully can help strike a balance between too many releases and too few. Adopting Mobile DevOps and CI/CD can speed up the time to release by 20%. Using feature flags can give control over features, while post-release monitoring enables proactive app performance management. Companies should prioritize app quality at every stage of the release management process.