The process of mobile game monetization is crucial for the success of a mobile game, as it involves finding ways to generate revenue without compromising the user experience. Mobile game developers need to plan and implement various monetization strategies, including in-game advertising, paid apps, freemium models, and subscriptions, to maximize their earnings. The choice between free or paid games depends on the target audience and market trends. Ad networks play a significant role in connecting game developers with advertisers, while different types of ads, such as direct ads, banner ads, rich media ads, native ads, reward ads, and event-based ads, can be used to engage users. Freemium models offer free downloads with paid in-app purchases, while subscriptions provide regular payments for additional features or privileges. The key is to balance monetization strategies with user retention and avoid overdoing it, as too many ads or aggressive monetization tactics can lead to user dissatisfaction and uninstallation.