Making your mobile app product roadmap public can be beneficial for transparency and community engagement, but it also reveals strategy and progress to competitors. Creating a public feature request board is an alternative that stirs up community engagement while keeping users in-app. User feedback is crucial for building an app that users love, and there are numerous ways to collect current data, including emails, customer support messages, bug reports, in-app surveys, feature requests, public roadmap comments and votes, NPS surveys, in-app chat, customer interviews, and analytics trackers. Feedback analysis is an opportunity to give yourself a reality check by validating your product strategy throughout its development. Segmentation of user feedback is key to balancing diverse viewpoints, and prioritization should consider the impact-effort matrix, difficulty, cost, and potential outcome. By adopting an outlook of continuous discovery and iterating incrementally guided by feedback from users, you can build a successful product.