Instabug, a bug reporting and feedback tool for mobile apps, has evolved from a simple demo video idea to a comprehensive platform offering real-time contextual insights throughout the entire mobile app lifecycle. Launched seven years ago, Instabug started as an intuitive tool for collecting bug reports quickly and easily, and its user base grew steadily through word of mouth. The company expanded its functionality and scope, adding integrations with third-party tools and features like crash reporting and in-app surveys. With over 25 thousand companies using the platform, 400 million reported issues and feedback received, and 2 billion devices running the SDK worldwide, Instabug has become a go-to tool for mobile app development teams. The company recently redefined its brand identity and product positioning to better align with its expanded capabilities, introducing Real-Time Contextual Insights to provide mobile teams with actionable information to make smarter decisions and accelerate their workflow.