According to the latest U.S. Mobile App Report, smartphone users spend half their time on their most used app, but when it comes to new apps, users are generally less likely to keep them if they crash. To retain users and prevent churn, it's essential to know how to handle app crashes, which is where Instabug's reply to users feature comes in. This feature helps establish a line of communication with affected users seamlessly within the app, allowing developers to engage directly with users who have been impacted by a crash. The key is to strike a balance between engaging with users and not overwhelming them with notifications, as 71% of users will get annoyed by too many app notifications. Automated replies can help acknowledge crashes and let users know that the issue is being worked on, while personalized attention after resolving the issue can increase user loyalty and satisfaction. By replying to affected users individually with a more personalized message, developers can show their commitment to delivering the best user experience possible, strengthening the bond with their users and helping to resolve crashes faster.