Getting featured on the Apple App Store is crucial for an iOS app's success, as it provides a massive platform to reach potential users. To increase the chances of getting featured, building a high-quality app that stands out from the competition is essential. Going native and following Apple's guidelines, such as designing like Apple, creating a press kit, and adopting a clear messaging style, can also help. Additionally, keeping the app up-to-date with the latest technologies and maintaining positive ratings and reviews are vital factors in getting featured on the App Store. By aiming high and setting goals for the app to reach hundreds of millions of users, developers can increase their chances of success.