In-app surveys are an essential tool for collecting user feedback, helping product owners proactively get qualitative feedback from their users. They aim to tackle the challenge of low response rates by reducing friction and increasing engagement. By targeting specific segments of app users based on various criteria, in-app surveys provide valuable insights for teams, including product, customer success, and marketing. The tool offers customizable survey features, such as text field answers, multiple-choice answers, star ratings, and multiple questions, allowing developers to ask the right questions and get more useful answers. With actionable feedback, developers can make well-informed data-driven decisions about their app, identify user pain points, prioritize product roadmaps, and optimize monetization and pricing strategies.