Segmenting audiences allows mobile app developers to collect targeted insights about specific groups of users, enabling them to identify patterns of behavior and shared traits within those groups. By assigning custom attribute tags to user profiles, developers can categorize their app's users and create rules from their dashboard to set custom survey targets. This approach enables the collection of feedback from valued segments, such as paying users or heavy users of specific features. Instabug provides a platform for mobile teams to maintain industry-leading apps with mobile-focused stability and performance monitoring, empowering them to gather user-centric data through in-app surveys that can be targeted at specific audiences based on custom attributes and events.