Your app's user experience could make or break its overall success, with the overall app uninstall rate after 30 days being as high as 36% in the US. To avoid this, mobile teams should prioritize quality at every stage of the mobile app life cycle, from ideation to release and beyond. This involves designating clear areas of responsibility for quality issues, integrating quality tools into your app and workflow, iterating on features and performance, making bug reporting effortless, collecting qualitative user feedback, monitoring and tracking changes in performance, using specialized crash reporting tools, setting performance goals, managing emerging issues with alerts, prioritizing fixes by impact, updating often and optimizing your release process, engaging with users, and leveraging full observability during all stages of the app development lifecycle. By following these strategies, mobile teams can ensure their apps are stable, performant, and user-friendly, ultimately driving business success.