An in-app feedback tool is expected to increase the amount of feedback received, and simple yet effective analysis techniques can be used to turn this into actionable data. Word clouds are a great way to identify general themes for feedback, but should not be relied upon as the only method for analysis. Manual tagging (coding or labeling) of responses is an excellent way to peer deeper into data and add human intelligence and language processing capabilities. The 5 Whys problem-solving technique can help identify root causes of problems by examining cause-and-effect relationships within a system. Fishbone diagrams are also useful in visualizing the possibility of multiple root causes contributing to a problem. A well-rounded approach that combines quantitative and qualitative feedback is key, including using Net Promoter Score surveys to measure customer loyalty. Instabug's feature request function captures user suggestions and allows for voting and commenting, which can be used to prioritize features and make informed roadmap decisions.