Dogfooding is the practice of using your own product for the same purpose and in the same way as your end-users would, aiming to minimize separation between teams and users. This approach helps teams understand user pain points and ship a stronger product by walking a mile in their shoes. Dogfooding has several benefits, including reducing the need for external testers, minimizing confidentiality concerns, and putting makers in users' shoes. However, it also carries risks such as a skewed perspective and potential reliance on internal beta tests. To ensure success, dogfooding programs should be treated like traditional beta tests, with clear goals, timelines, and plans, and involve diverse participants to gather fresh perspectives. Involving the C-suite, segmenting testers, and facilitating feedback processes can also enhance the program's effectiveness. By adopting a culture of dogfooding, companies can improve their products, increase team ownership, and gain valuable insights into user behavior.