Veepee, a world leader in event-driven e-commerce sales, utilizes Instabug for user feedback collection. The company's front-end team focuses on optimizing conversion rates and user experience through A/B testing, UX research, and data analysis. Veepee collects user feedback through remote testing, face-to-face interviews, and the Instabug SDK, which is accessible only to their top users. The team handles feedback by integrating it with Asana, a project management tool, to create a knowledge base of user insights organized by project. This approach enables product managers to communicate with each other and assign tasks efficiently. By leveraging Instabug, Veepee aims to provide innovative ways to connect and retain their top users while addressing issues in real-time.