To increase app downloads and retention, developers need to gather more positive Play Store reviews. Instabug, an Android bug tracker and in-app feedback SDK, can help achieve this by making bug reporting easier for users and providing a platform for direct communication with customers. The tool offers various features such as automated messages, in-app chats, and surveys to optimize customer happiness, focus on customer success, and capture feature requests. By fixing bugs promptly, replying to negative comments, asking for reviews at the right time, and increasing conversions through in-app calls-to-action, developers can improve their app's reputation and increase user engagement. Additionally, Instabug provides a range of tools to analyze store reviews, optimize app store optimization, test flight beta testing, and measure mobile app performance costs.