Erik Munson, the founding engineer of Day AI, has a rich history of managing orchestration challenges across various companies, including HubSpot and Netflix, and now applies his expertise in building an AI-native CRM. His journey began at HubSpot, where he helped develop a CRM product that significantly contributed to the company's growth. During his tenure, Munson tackled challenges related to real-time data processing and orchestration, utilizing tools like Kafka and Redis to handle high volumes of email tracking data. At Netflix, he further honed his skills while working on Spinnaker, an open-source CI/CD tool, which reinforced his understanding of the complexities of workflow orchestration. At Day AI, Munson faced unprecedented data stream processing challenges, opting for Inngest as the technical stack to manage real-time data from various communication platforms efficiently. Inngest's event-driven architecture allowed for simplified workflow management without extensive infrastructure, enabling Day AI to maintain high reliability and operational efficiency with a small team. This choice marked a pivotal moment in Munson's career, as it provided a generalized solution to the orchestration challenges he encountered, allowing him to focus on product development rather than operational complexities.