Build for the lonng run: Why Inngest took to the streets of NYC

Inngest launched its “Build for the lonng run” campaign around the 2026 New York City Marathon, using the parallel between endurance running, startup building, and long-running software workflows to promote its developer infrastructure. The company placed posters, sidewalk messages, and marathon spectator signs across Manhattan and Brooklyn, combining broadly accessible running humor with developer-oriented references such as “step.run,” durable execution, retries, checkpointing, and workflow recovery. Inngest also joined a Founders Running Club event and deployed brand ambassadors along the marathon route, aiming to participate in a community occasion rather than rely on conventional technical advertising. The campaign is intended to extend beyond New York through additional community activations, including a San Francisco café pop-up, while highlighting Inngest’s tools for reliable AI agents, background jobs, and workflows that can pause, resume, and run over long periods; the company is offering three free months of its Pro plan as part of the initiative.

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