The relationship between engineers responsible for developing features and those managing cloud costs is often disconnected, leading to unexpected budget overruns when new features are released. The process of moving a product from conception to production involves several stages, including product specification, technical design, engineering, and release, but the lack of real-time cost awareness during these stages often results in bill shocks. To address this issue, the text suggests integrating cost estimates directly into the coding process through tools like the Infracost VS Code extension, implementing cost reviews in CI/CD pipelines, proactively informing managers of upcoming changes with potential cost impacts, and utilizing traditional cloud cost management tools to ensure expenditures align with expectations. The goal is to close the feedback loop by embedding cost considerations into the engineering workflow, thereby enabling teams to manage cloud infrastructure more efficiently without disrupting their processes.