The blog post discusses the impact of manual incident communication on the Mean Time To Resolution (MTTR) during technical outages, emphasizing that manual coordination slows down incident response by creating bottlenecks, forcing engineers to switch between resolving issues and updating stakeholders. It suggests automating the flow of information to reduce MTTR by up to 80% without increasing headcount, using incident communication templates for different audiences, including internal technical updates, executive briefings, customer-facing status updates, and post-mortem documents. The post highlights the cognitive tax of context switching, the financial implications of coordination delays, and the erosion of customer trust due to outdated status updates. It compares incident.io with other platforms like PagerDuty and Opsgenie, showing that incident.io provides more integrated and automated communication solutions within Slack, reducing manual work and improving ROI. Automation features like AI-drafted summaries, automated status page updates, and timeline capture are presented as effective ways to streamline incident management and enhance efficiency.