incident.io helps reduce alert noise by providing visibility into which alerts are causing problems, context to understand them, and tools to act on what you find. This is achieved through several key features, including making alerts easier to understand, grouping and routing alerts to reduce noise, understanding what happens after the alert fires, using the Alerts Insights dashboard for triage, and eventually introducing Alert Intelligence that will surface insights like time spent dealing with an alert or decline rates. By tackling these aspects, incident.io aims to connect alerts to reality and provide a more effective way of managing alert noise.