Five steps to better customer communication
Blog post from Incident.io
Effective communication with customers during an incident is crucial for maintaining trust and strengthening relationships. Five steps to better customer communication include providing context to minimize speculation, explaining what actions are being taken, setting expectations for resolution time, directing customers on appropriate actions, and informing them about the next update. Companies such as Heroku, GitHub, Cloudflare, Monzo, and GitLab exemplify good incident communication practices.
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