Log management is becoming increasingly challenging due to the exponential growth of data, rising costs, and performance demands, as highlighted in the 2025 Magic Quadrant for Observability Platforms by Gartner. A survey of 132 observability and platform admins reveals widespread struggles with managing data volume, retention, and the costs associated with tools like Splunk, Graylog, and Loki. Many organizations face the dilemma of choosing between data accessibility and cost-efficiency, often resulting in short retention periods that hinder effective data analysis for AI and ML applications. The introduction of Imply Lumi, an Observability Warehouse, aims to address these issues by allowing for extended hot data retention and seamless integration with existing tools, promising to alleviate the burdens associated with traditional log management practices.