The text explores how Rivian, known for its electric vehicles, and Thing-it, a smart asset management platform, utilize Apache Druid to handle the immense data challenges posed by the Internet of Things (IoT). As both companies expand, they face the need for faster query responses and greater data management efficiency, prompting their transition to Druid from previous databases. Rivian benefits from Druid's ability to rapidly process telemetry data and support over-the-air updates for its vehicles, while Thing-it leverages Druid to simplify developer tasks and enhance analytics for building management. Both companies deploy Druid using Amazon's Elastic Kubernetes Service (EKS) and appreciate its scalability and support for real-time analytics. Future plans include Rivian's aim to broaden Druid usage to handle growing data volumes, and Thing-it's interest in time series analytics for richer data insights. Through these efforts, both companies seek to achieve greater operational efficiency and data-driven decision-making.