GAF, North America's largest roofing and waterproofing manufacturer, has been an industry leader since 1886 and is part of Standard Industries. With over 5,000 employees and more than 30 manufacturing facilities, GAF provides comprehensive roofing solutions across the U.S., distributing through major retailers like The Home Depot and Lowe's, and partnering with independent contractors. To enhance its training and marketing efforts, GAF utilizes Hume AI's text-to-speech technology, which offers professional, scalable, and high-quality audio for training videos and marketing voiceovers. Hume's technology provides natural, expressive voices that maintain the authoritative yet approachable tone necessary for GAF's communications, avoiding the robotic sound typical of synthetic voices.