Platform engineering is a discipline that's gaining traction, identified as a top strategic technology trend for 2023 by Gartner. It emerged from the need to alleviate cognitive load and provide developers with more structure, standardization, and abstraction. Platform engineering seeks to alleviate these issues by providing an integrated product, often referred to as an 'Internal Developer Platform', covering operational necessities of an application's lifecycle. This approach addresses problems that arise from poorly adopted DevOps and SRE, prioritizing developer self-service and freedom. By treating the platform as a product, organizations can ensure voluntary adoption, ease of use, and adaptability to changing technology. The platform engineering community is growing rapidly, with initiatives like PlatformCon providing valuable insights and best practices for its practitioners.