Honeycomb and Embrace Launch Strategic Partnership to Bring Observability to Every Screen and Every Engineering Team

Honeycomb.io and Embrace have announced an extended partnership to integrate their observability platforms, enhancing the ability of engineering and reliability teams to gain insights into both backend and frontend system health. This collaboration leverages Honeycomb's expertise in foundational observability and Embrace's focus on user experience, using OpenTelemetry to provide a unified data framework that captures high-cardinality, context-rich data. The integration enables teams to see a comprehensive picture of system performance, correlating technical signals with user impacts across web and mobile platforms, thus addressing longstanding challenges of visibility and collaboration between backend and frontend teams. By merging real user monitoring capabilities with backend observability, the partnership aims to deliver better user experiences and improved business outcomes, allowing joint customers to access and deploy the solutions flexibly via the AWS Marketplace.