Replo is a low-code toolkit designed to integrate with Shopify, enabling users to create e-commerce storefronts without the need for developers, focusing on design, analytics, and conversion optimization. It primarily benefits early-stage and mid-market businesses, with agencies frequently leveraging Replo to serve their clients. The company was founded by Yuxin Zhu and his co-founder Noah, who initially offered free consulting services to build Shopify experiences and understand market needs while developing their product. Replo's customer support has evolved from manual account creation and weekly check-ins to a scalable model with multiple escalation tiers, although they continue to provide chat support to maintain close customer connections.