Snowflake Summit is an annual conference that brings together thousands of people from various industries, including AI and tech. The event's theme this year is "Build the Future of AI and Apps," which aims to help organizations rethink problems they thought they had solved 20 years ago with the help of AI. While some attendees are genuinely interested in learning about the latest advancements in AI, others are attending for parties and free drinks. To separate the signal from the noise, it's essential to focus on real value rather than just hype and trends. Key topics at this year's summit include Apache Iceberg and open formats, which enable modern teams to do more with less lock-in; compliance and access controls in AI-embedded workflows; and smart governance that enables both AI and security. The event will also feature various sessions and speakers from well-known companies like Hex, OpenAI, and the NBA, showcasing their approaches to integrating AI into end-to-end workflows and building data stacks that stand the test of time.