Data trust in enterprises is crucial for ensuring confidence in the integrity, accuracy, reliability, and security of data, which is especially vital as AI reshapes data usage. When different departments, such as marketing and finance, present conflicting data due to differing definitions, it leads to a lack of trust, slowing decision-making and strategic initiatives. Building data trust involves governance frameworks, context engineering with semantic layers, and data lineage to translate business logic into technical architecture and track data flows. Testing and validation frameworks, along with observability and change management practices, ensure AI outputs are reliable and integrated seamlessly into workflows. Hex, a unified analytics workspace with native AI, facilitates this process by embedding governance into every query and transformation, ensuring consistency and transparency across data-driven insights. By focusing on trust, organizations can enhance productivity, reduce verification cycles, and enable swift, confident decision-making.