Hex has acquired Hashboard, a business intelligence product company founded by Carlos Aguilar. The teams are already working together to build towards their shared vision for the future of data, with three main focus areas: building the best product for deep-dive data work, making it easy for everyone to use data, and improving performance at scale. As part of the acquisition, Hashboard's self-serve BI offering will be incorporated into Hex, and customers can expect to see improvements in data exploration, semantic modeling, agentic analytics, visualization, and more. The product will remain live for existing Hashboard customers, and new customers are encouraged to explore and migrate their workflows to Hex over time.