Threads is an innovative AI-driven conversational analytics tool developed by Hex, designed to empower non-technical users to engage with data using natural language while ensuring trustworthy and quality responses. Unlike traditional standalone AI chatbots that struggle with context and integration, Threads leverages Hex's existing framework and semantic models to provide a seamless experience where users can ask questions and receive detailed, actionable insights. The tool prioritizes governed data, drawing on semantic metadata and allowing users to follow its step-by-step reasoning process, which enhances both auditing and the usefulness of the outputs. Threads is integrated with Hex's platform, allowing data teams to manage data access and maintain the quality of AI responses, thereby broadening their impact within organizations. As a public beta, Threads is available to Explorers+ on Team and Enterprise plans, with extended AI usage limits during the early access period, facilitating self-service analytics and collaboration across data teams and business users.