Why GA4 is more of an ailment than a cure for Healthcare
Blog post from Heap
In the rapidly digitizing landscape of healthcare, Google Analytics 4 (GA4) presents limitations that may hinder its effectiveness for healthcare teams, particularly in terms of security and compliance. GA4's reliance on manual tagging increases the risk of human error, potentially compromising patient data and failing to meet HIPAA requirements. Furthermore, GA4 lacks granular control over data access and retention, posing additional risks. While offering basic web traffic insights, GA4 often requires technical expertise for deeper analysis, which can be resource-intensive for healthcare organizations. Alternatives like Heap provide enhanced security features, automated event tracking, and more user-friendly analytics tools, enabling healthcare teams to gain insights efficiently without extensive technical resources. As healthcare needs evolve, teams are encouraged to carefully evaluate analytics solutions to ensure they meet both operational and compliance requirements.