Endertech, an L.A.-based web and software development company, highlights the importance of conversion rate optimization (CRO) for eCommerce businesses, noting it as a frequently overlooked yet powerful method to boost sales by increasing the percentage of website visitors who make purchases. While the average eCommerce conversion rate is typically around 2-3%, the article emphasizes that what constitutes a "good" conversion rate can vary significantly depending on factors such as industry, product type, and traffic sources. The blog post encourages businesses to analyze these variables to determine their own benchmarks and optimize accordingly, suggesting that even small improvements in conversion rates can lead to substantial increases in sales revenue. An accompanying infographic provides further insights into how different variables can impact conversion rates in eCommerce.