A recent survey on the impact of Artificial Intelligence (AI) in digital experience teams reveals a mixed yet optimistic outlook. Historically, AI has evolved significantly, from symbolic logic in the 1950s to today's deep learning and neural networks fueled by vast datasets and powerful computing. The survey indicates that a majority of teams anticipate AI will transform how they analyze customer journeys, though opinions vary on the extent of its impact, with some predicting revolutionary changes and others expecting minimal effects. Most respondents agree that AI will streamline the grunt work of analytics, like data organization and pattern recognition, but there's skepticism about its ability to produce actionable insights and significantly affect business goals. While only a minority believe AI will drastically boost revenue, the general consensus is that AI will be integrated into workflows, enhancing data-driven decision-making and insight discovery. The survey underscores a broad acceptance that AI will not have zero impact, suggesting a notable shift towards adopting AI in analytics processes.