Uncovering the ROI of Customer Behavior Analytics
Blog post from Heap
Heap, a customer data analytics platform, offers a comprehensive solution to analyze behavioral data from multiple sources, enabling organizations to enhance user experiences across various touchpoints. A study by Forrester Consulting, commissioned to assess Heap's Total Economic Impact, revealed significant benefits for an interviewed company using Heap, including streamlined customer journeys and optimized conversion rates. The platform's ability to provide holistic insights into customer behavior allowed the organization to identify and resolve website vulnerabilities, leading to the recapture of incremental revenue and improved clickthrough rates. Heap's capabilities rendered the company's previous analytics solution unnecessary, eliminating the need for manual event tagging and saving an annual fee of $135,000.