In a session featuring Rachel Obstler and Marty Cagan, the discussion focused on distinguishing between product teams and feature teams and the importance of empowering product teams for true business transformation. While many companies rely on feature teams that build according to instructions, industry leaders like Apple, Google, and Amazon utilize empowered product teams that are given the freedom to determine solutions, driving innovation and success. Empowered product teams are essential for sustainable product development, as they meet both customer and business needs through strong leadership, coaching, and defined roles for team members. The article outlines best practices for building such teams, including fostering a culture of continuous learning, using data insights to guide strategy, designating a responsible leader, and investing in strong leadership. By prioritizing empowerment and innovation, companies can significantly enhance their products and business outcomes.