Understanding the nuances of user activation and habit creation is crucial for the growth of SaaS products, which typically operate on a subscription model. Activation, defined as the moment users realize the core value of a product, and onboarding, the process of familiarizing users with the product, are pivotal metrics guiding user retention and growth strategies. A strong activation strategy not only influences first impressions but also drives retention and monthly recurring revenue by quickly showcasing the product's value. Habit creation, or engagement rate, ensures users remain engaged and return regularly, distinguishing between one-time and regular use. Effective activation and engagement strategies, whether self-serve or sales-assisted, involve personalized tactics like product callbacks and in-app guides to encourage regular use and familiarity. Companies that optimize these early stages of the customer journey can significantly enhance their growth potential, underscoring the importance of continuous testing and iteration to adapt to market changes and improve user retention.