Tips and Tricks: How to Get the Most Out of Heap Snapshots

Heap's Snapshots, also known as Custom Properties, enable the capture of additional metadata about user actions on a site without the need for custom tracking code. This feature allows for the retention of specific event-related data such as search queries, shopping cart details, screen dimensions, and user timezone, thereby enhancing the understanding of user interactions and optimizing site design. Snapshots can also be utilized to call Heap APIs and are beneficial for capturing various user properties, such as push notification status and logged-in state, which can be leveraged for high-level content analysis and user behavior insights. For instance, they can help determine the effectiveness of different image types in eCommerce or analyze page load times to understand their impact on user engagement. However, some limitations exist, such as the inability to update navigation timing events in Single Page Applications.