Heap places a strong emphasis on evolving and integrating company values to enhance employee engagement and decision-making. By treating their values as hypotheses to be tested and refined, Heap involves both leadership and employees in the process, ensuring that the values reflect the current company culture and strategic direction. The company's approach includes articulating specific behaviors associated with each value, soliciting extensive feedback from employees, and incorporating this into the final values, which are then presented and integrated into all aspects of the employee lifecycle. The four key values highlighted—"Taste the Soup," "Prioritize until it Hurts," "Slope over Y-Intercept," and "Assume Good Intent"—each come with actionable behaviors to ensure they are lived daily, with ongoing workshops and resources to support their adoption. Heap's commitment to these values reflects a broader goal of creating a cohesive and dynamic work environment where employees are aligned with the company’s mission and are recognized for embodying these principles.