The Modern Data Stack: How Austin Capital Bank successfully leverages integrated data to power more insights and less complexity
Blog post from Heap
Packaged Customer Data Platforms (CDPs) were once the standard for activating customer data by providing a comprehensive solution for data ingestion, unification, and activation. However, the rise of the modern data stack and the Data Cloud has shifted the focus towards composable CDPs, which allow for the integration of best-in-breed tools tailored to specific needs. Austin Capital Bank exemplifies this approach by leveraging a composable CDP that integrates tools like Heap, Snowflake, Hightouch, and Iterable to track user journeys, perform advanced analyses, and execute marketing strategies. This architecture enables the bank to achieve faster deliverable times, experiment with low opportunity costs, and gain a comprehensive understanding of customer behavior for improved retention and marketing. The composable CDP model provides practical benefits by enabling organizations to customize their tech stack and optimize data-driven decision-making processes, showcasing a shift from a one-size-fits-all approach to a more flexible, tailored data management strategy.