Heap's annual Ship Week, a hackathon focused on user-centric innovation, recently introduced a "User Delight" feature called the Data Quiz. Developed by Alex Frieder and Bryan Zavestoski, the quiz leverages Heap's autocaptured data to generate personalized questions for users to test their understanding of their datasets. Initially launched internally, the quiz sparked competitiveness and led to enhancements such as daily question limits. Upon external release, the feature received positive feedback, significantly boosting user engagement and query rates. This increase in interaction suggests potential improvements in trial adoption rates, as users are more inclined to explore their data through queries. The Data Quiz exemplifies how delight-driven features can enhance user experience and contribute to the product's success, while also being enjoyable for both developers and users.