Heap's new London office marks an expansion into the EMEA region, led by Jeremy Bedford, who sees significant opportunities in the evolving product analytics space. While marketing analytics is well-established, Bedford believes product analytics is in its early stages, offering the potential to drastically reduce time to insights. He is drawn to Heap's innovative data-driven approach, likening it to selling Teslas in the age of horses, and appreciates the company's strong culture and values recognized by Glassdoor. His career has been focused on helping people through technology, and he brings extensive experience in analytics and regional leadership to his role, aiming to build momentum by hiring the right talent and scaling operations. Despite challenges like hiring and geographic distance from the home base, advances in technology have mitigated some concerns, allowing Bedford to focus on team building and leveraging his skills to drive Heap's growth in EMEA. Outside of work, he enjoys family life, sports, and travel, and remains actively engaged in expanding his team, inviting interested candidates to explore opportunities with Heap.