Heap has partnered with Iterable to help brands deliver personalized marketing experiences without requiring developer intervention. This collaboration allows marketers to utilize granular user behavioral data from Heap to create targeted campaigns in Iterable across various channels such as email, SMS, and social media, enhancing user engagement throughout the customer lifecycle. The integration aims to boost conversion rates by identifying friction points in the customer journey and re-engaging users with personalized messages. It also enhances brand loyalty by enabling targeted promotions to specific customer segments. By combining Heap's automated collection of behavioral data with Iterable's cross-channel marketing capabilities, businesses can focus on creating impactful marketing moments without the need for extensive technical resources.