Introducing Sources: Insights on the Entire Customer Journey

Heap Sources is a newly launched tool that aims to streamline the process of collecting and unifying customer data from various platforms, enabling businesses to gain comprehensive insights into the entire customer journey without the need for coding. This tool integrates with 18 third-party services, such as Marketo, Salesforce, and Stripe, automating the traditionally labor-intensive work of stitching together disparate datasets and maintaining ETL pipelines. By backfilling historical data and capturing new events, Heap Sources allows teams to easily generate reports and insights using a point-and-click interface, providing a unified view of customer interactions across different platforms. With its retroactive data capture and standardized event schema, Heap Sources reduces the complexity of data management, allowing businesses to focus on deriving actionable insights through seamless integration with data warehouses using Heap SQL.