Effort Analysis is a newly introduced metric in Heap that quantifies the difficulty users face in completing steps within a product's user flow, complementing traditional conversion rate metrics. By measuring the number of interactions a user takes to complete a step, Effort helps identify areas of friction that might be causing drop-offs, which conversion rates alone cannot explain. This approach allows for a more detailed understanding of user behavior, showing whether low conversion rates are due to user disinterest or usability challenges. Effort Analysis provides insights into where product improvements could have the most significant impact, offering the potential to enhance user experience and conversion rates. This tool is part of a broader suite of features in Heap that use Autocapture technology to automatically collect and analyze user interactions without manual tracking, enabling data-driven decisions on product development and optimization.