Successful companies are leveraging advanced analytics, business intelligence tools, and cloud infrastructure to consolidate customer data in a centralized data warehouse, enabling a comprehensive 360º view of their customers for improved brand experiences. To support this, they are adopting a technology stack with leading tools for data management, resulting in a single source of truth about their customers. Heap has partnered with Snowflake to enhance the accessibility of this unified data source by providing a seamless integration that captures and organizes a complete, retroactive dataset of user digital experiences. This partnership offers companies a scalable, low-maintenance solution that allows data teams to focus on deriving insights rather than maintaining infrastructure, ultimately fostering innovation and growth.