To become a data-driven company, it is essential to segment data to make metrics actionable and to gain insights on user behaviors and trends. This involves two key phases: creating a dashboard and assessing user characteristics, which enables businesses to identify friction points and opportunities to enhance customer journeys. By segmenting users based on demographics or behaviors, companies can refine their marketing strategies, improve product experiences, and optimize acquisition efforts. Behavioral segmentation, in particular, allows for a deeper understanding of user engagement and success factors, informing hypotheses that can be tested and iterated upon for continuous improvement. The process involves defining success milestones, identifying segments, testing hypotheses, and continuously monitoring and analyzing patterns to adapt business strategies effectively. The agile nature of product and market dynamics necessitates regular team sessions to explore data, prioritize actions, and ensure alignment with both short- and long-term business goals.