Heap has introduced its Next Generation Data Platform, designed to manage enormous datasets and deliver immediate analytical insights through a re-architected system. This new platform aims to overcome challenges associated with the increasing volume of behavioral data, particularly for enterprise users experiencing sluggish query speeds. By transitioning from a Postgres-based system to a combination of a Hudi data lake for offline processing and SingleStore for live analytics, Heap enhances query performance, scalability, and flexibility. The revamped platform employs columnar storage, separating data storage and compute functions, which improves efficiency, reduces costs, and allows for more complex query capabilities using user-defined functions. The rollout, which has already shown significant improvements for large customers, is ongoing and offers existing and new customers faster, more up-to-date data analytics for proactive decision-making.