Heap has announced a partnership and technical integration with Attribution, a multi-touch attribution platform designed to provide actionable insights by combining marketing and product data. This collaboration allows digital marketers to utilize advanced attribution modeling using Heap as the central source of truth for product and conversion data, integrated with ad spend data in the Attribution platform. Multi-touch attribution, which allocates credit across all user interactions rather than just the first or last, is emphasized as a more effective approach in today’s complex marketing landscape. Attribution offers a self-service platform that connects directly to major ad networks and offline channels, providing a comprehensive view of how marketing efforts impact revenue and conversion rates. The integration enables marketers and product teams to make informed decisions based on transparent data, enhancing the ability to optimize customer acquisition and retention strategies. Heap and Attribution's partnership aims to equip businesses with the tools needed for improved decision-making, offering a bundled solution that connects product datasets with marketing analytics.