Digital experiences are rapidly transforming interactions, particularly in the business world, where they often serve as the primary or sole touchpoint between companies and customers. Despite the importance of creating compelling and user-friendly digital experiences, there remains a significant disconnect between what digital teams perceive and what users actually experience, with many teams lacking objective insights into user behavior. Traditional analytics tools have failed to bridge this gap, as they often provide data without meaningful insights. Heap Illuminate proposes a paradigm shift by using data science to offer proactive analytics tools, such as Effort Analysis, Step Suggestions, Group Suggestions, and Pageview Suggestions, which automatically highlight critical user behavior patterns and friction points. This approach aims to provide teams with comprehensive, actionable insights that enhance the digital experience by ensuring all relevant user data is captured and analyzed effectively. Heap's platform promises to deliver a complete and reliable digital data foundation, combined with advanced data science capabilities, to help businesses optimize customer journeys and adapt to the evolving digital landscape.